Hi, I’d like to share some honest feedback as a long-time HAQM seller.
Recently, Seller Central has gone through several UI and layout changes that honestly feel like they’re modeled after platforms like Alibaba or Taobao—and not in a good way.
Here are a few specific concerns:
The ads dashboard now highlights suggestions that are either irrelevant or not useful, yet they take up the most visible space.
The campaign UI sometimes defaults to a multi-marketplace view, which is very confusing and inconvenient—especially for sellers focused on just one region.
The new Seller Central homepage, which we’re told will be mandatory starting June 18, is a major downgrade in usability. While the sales data section is still there, it’s now preceded by several blocks of less relevant information, making it harder to quickly get to the key metrics we check daily.
Overall, the homepage looks more like an ad-filled cluttered portal than a business dashboard. The structure seems to prioritize content HAQM wants to push rather than what sellers actually need.
A lot of us are wondering—has HAQM been hiring ex-Alibaba or Taobao designers? Because the recent design direction feels eerily similar: more complexity, more noise, and less efficiency.
Please take seller experience seriously. We’re here to run a business, not scroll through a maze of forced suggestions and UI experiments.
Hi, I’d like to share some honest feedback as a long-time HAQM seller.
Recently, Seller Central has gone through several UI and layout changes that honestly feel like they’re modeled after platforms like Alibaba or Taobao—and not in a good way.
Here are a few specific concerns:
The ads dashboard now highlights suggestions that are either irrelevant or not useful, yet they take up the most visible space.
The campaign UI sometimes defaults to a multi-marketplace view, which is very confusing and inconvenient—especially for sellers focused on just one region.
The new Seller Central homepage, which we’re told will be mandatory starting June 18, is a major downgrade in usability. While the sales data section is still there, it’s now preceded by several blocks of less relevant information, making it harder to quickly get to the key metrics we check daily.
Overall, the homepage looks more like an ad-filled cluttered portal than a business dashboard. The structure seems to prioritize content HAQM wants to push rather than what sellers actually need.
A lot of us are wondering—has HAQM been hiring ex-Alibaba or Taobao designers? Because the recent design direction feels eerily similar: more complexity, more noise, and less efficiency.
Please take seller experience seriously. We’re here to run a business, not scroll through a maze of forced suggestions and UI experiments.
1 reply
Seller_LVZcgxAgZ2xBv
Maybe:
- HAQM wants to make Seller Central more familiar to its biggest source of new sellers in recent years: The People's Republic of China.
- HAQM is trying to copy the perceived successes of Alibaba, Taobao, etc.
HAQM has taken cues from PRC-based sites before, such as shoehorning "social shopping" onto the home page during Prime events. It failed in the U.S. Not sure about other markets.