Prime Day Prep: Best practices for Prime Day shipments
Hello sellers!
As we gear up for the biggest shopping event of the year - Prime Day 2025 - it's vital to have inventory management processes dialed in to maximize potential sales. To help, we've compiled some best practices you can incorporate into your inventory management process to make the most of the upcoming event.
Core best practices:
1. Send Shipments Early - To get your products Prime badge-ready in time for Prime Day, make sure your FBA inventory arrives at HAQM's fulfillment centers by the following dates:
- June 9, 2025 for shipments using "minimal shipment splits"
- June 18, 2025 for shipments using "HAQM-optimized shipment splits"
Be proactive in booking your carrier service well in advance to avoid any transit delays. And if you're using the HAQM Partnered Carrier program, be sure to provide accurate estimated delivery date ranges so HAQM can prepare to receive your inventory efficiently.
2. Follow Shipment Guidelines - When creating FBA shipments, be sure all information you enter is accurate, like number of units in each box, total number of boxes, and total weight.
- Provide information on what’s inside each box during shipment creation, through Send to HAQM. If you omit this information, it can disqualify your shipment from auto-receiving and incur a manual processing fee.
- Consider Using the FBA Prep Service to make sure your products are packaged properly for shipping to our fulfillment centers. The right packaging and prep helps to avoid delays and keep your products protected.
- For heavy items, attach a “Team Lift” or “Mechanical Lift” label to the boxes to help ensure safe handling and receiving in our fulfillment center. For more information on this process, go to Shipping and routing requirements.
3. Best practices for successful Prime Day shipments to maximize the benefits of placement options:
- Choose HAQM-optimized shipment splits when you create new shipments to help us spread out your inventory and receive a lower inbound placement service fee. For small-parcel deliveries, the Box-Level Inventory Placement program makes multi-destination shipping plans easier.
- Make sure to give carriers the right destination addresses of your shipments. We start to prepare to receive your inventory when you create a shipping plan, and when shipments are sent to the wrong place, or sent as incomplete shipments, it can cause delays. See our policies for details on deleted, misrouted, and incomplete shipments and learn more about inbound defect fees.
- Provide tracking information like carrier name and shipping method in the tracking details section of your Send to HAQM workflow. This helps us plan and receive your inventory faster, which minimizes delays and makes in-transit inventory available sooner for sale to customers.
- Use the HAQM Partnered Carrier Program or HAQM Freight for small-parcel, less-than-truckload, and full-truckload shipments. If you use these programs, we can work directly with the partner carrier to redirect freight after destinations are assigned to help you avoid longer receive times.
- Don’t limit your appointments to mid-day appointments. Book inbound appointments during off-peak hours and weekends when fulfillment centers have lower demand for delivery appointments. This reduces wait times and helps ensure faster processing.
- Provide accurate box content information to avoid manual processing fees and delays. Include detailed product identifiers and quantities for each box.
4. Plan & Manage Your Inventory - HAQM provides some key tools to help you stay on top of your storage capacity leading up to Prime Day:
- Capacity Monitor - Allows you to track your monthly storage limits and plan ahead
- Capacity Manager - Provides pathway to request extra storage capacity for your fast-selling ASINs
- HAQM Warehousing & Distribution - Offload bulk inventory storage to HAQM and have it automatically replenished to FBA
Take advantage of these tools to ensure you have the right inventory levels to meet customer demand during the big event.
5. Maintain Healthy Inventory Levels Using HAQM's Minimum Inventory Level tool - you can proactively monitor your FBA inventory levels, identify low stock and excess inventory, and get recommendations on replenishment quantities and ship-by dates.
- Aim to keep at least 28 days of inventory on hand for each ASIN, and consider using AWD's auto-replenishment feature to simplify the process.
- Go to FBA Inventory to check the recommended minimum levels for your ASINs. Navigate to the Inventory health status and recommendation column.
- Download the FBA inventory report for detailed information.
- For new ASINs or products without recommendations, aim to keep at least 28 days of inventory based on historical demand.
- Consider using AWD auto-replenishment to FBA for easier stock management.
Be sure to dive into these best practices, and all the helpful content discussed in the Prime Day readiness playbook, and let us know what questions you may have, we are here to help!
Best regards,
Danny
Prime Day Prep: Best practices for Prime Day shipments
Hello sellers!
As we gear up for the biggest shopping event of the year - Prime Day 2025 - it's vital to have inventory management processes dialed in to maximize potential sales. To help, we've compiled some best practices you can incorporate into your inventory management process to make the most of the upcoming event.
Core best practices:
1. Send Shipments Early - To get your products Prime badge-ready in time for Prime Day, make sure your FBA inventory arrives at HAQM's fulfillment centers by the following dates:
- June 9, 2025 for shipments using "minimal shipment splits"
- June 18, 2025 for shipments using "HAQM-optimized shipment splits"
Be proactive in booking your carrier service well in advance to avoid any transit delays. And if you're using the HAQM Partnered Carrier program, be sure to provide accurate estimated delivery date ranges so HAQM can prepare to receive your inventory efficiently.
2. Follow Shipment Guidelines - When creating FBA shipments, be sure all information you enter is accurate, like number of units in each box, total number of boxes, and total weight.
- Provide information on what’s inside each box during shipment creation, through Send to HAQM. If you omit this information, it can disqualify your shipment from auto-receiving and incur a manual processing fee.
- Consider Using the FBA Prep Service to make sure your products are packaged properly for shipping to our fulfillment centers. The right packaging and prep helps to avoid delays and keep your products protected.
- For heavy items, attach a “Team Lift” or “Mechanical Lift” label to the boxes to help ensure safe handling and receiving in our fulfillment center. For more information on this process, go to Shipping and routing requirements.
3. Best practices for successful Prime Day shipments to maximize the benefits of placement options:
- Choose HAQM-optimized shipment splits when you create new shipments to help us spread out your inventory and receive a lower inbound placement service fee. For small-parcel deliveries, the Box-Level Inventory Placement program makes multi-destination shipping plans easier.
- Make sure to give carriers the right destination addresses of your shipments. We start to prepare to receive your inventory when you create a shipping plan, and when shipments are sent to the wrong place, or sent as incomplete shipments, it can cause delays. See our policies for details on deleted, misrouted, and incomplete shipments and learn more about inbound defect fees.
- Provide tracking information like carrier name and shipping method in the tracking details section of your Send to HAQM workflow. This helps us plan and receive your inventory faster, which minimizes delays and makes in-transit inventory available sooner for sale to customers.
- Use the HAQM Partnered Carrier Program or HAQM Freight for small-parcel, less-than-truckload, and full-truckload shipments. If you use these programs, we can work directly with the partner carrier to redirect freight after destinations are assigned to help you avoid longer receive times.
- Don’t limit your appointments to mid-day appointments. Book inbound appointments during off-peak hours and weekends when fulfillment centers have lower demand for delivery appointments. This reduces wait times and helps ensure faster processing.
- Provide accurate box content information to avoid manual processing fees and delays. Include detailed product identifiers and quantities for each box.
4. Plan & Manage Your Inventory - HAQM provides some key tools to help you stay on top of your storage capacity leading up to Prime Day:
- Capacity Monitor - Allows you to track your monthly storage limits and plan ahead
- Capacity Manager - Provides pathway to request extra storage capacity for your fast-selling ASINs
- HAQM Warehousing & Distribution - Offload bulk inventory storage to HAQM and have it automatically replenished to FBA
Take advantage of these tools to ensure you have the right inventory levels to meet customer demand during the big event.
5. Maintain Healthy Inventory Levels Using HAQM's Minimum Inventory Level tool - you can proactively monitor your FBA inventory levels, identify low stock and excess inventory, and get recommendations on replenishment quantities and ship-by dates.
- Aim to keep at least 28 days of inventory on hand for each ASIN, and consider using AWD's auto-replenishment feature to simplify the process.
- Go to FBA Inventory to check the recommended minimum levels for your ASINs. Navigate to the Inventory health status and recommendation column.
- Download the FBA inventory report for detailed information.
- For new ASINs or products without recommendations, aim to keep at least 28 days of inventory based on historical demand.
- Consider using AWD auto-replenishment to FBA for easier stock management.
Be sure to dive into these best practices, and all the helpful content discussed in the Prime Day readiness playbook, and let us know what questions you may have, we are here to help!
Best regards,
Danny
20 replies
Seller_IlwjJKqpD81nL
All of this while completely disregarding that sellers just had their FBA storage capacities slashed by up to 75% without any warning or time to adjust.
Seller_KoqAFvxBwjdZB
shareholders are going to need to be prepared for the slowest prime day in years due to HAQM decreasing 3p sellers fba capacity by huge percentages.
Seller_XuzmXXUIMHtah
How am I supposed to create a prime day shipment when I'm suddenly at 148% capacity despite having a 6 week storage utilization (Almost as good as it can get?)
Seller_HRcJa1gdGHeov
Clueless as ever, 70% FBA storage decrease and then 2 days later Prime Day prep.
Seller_9LFFdSCip3Lwo
I need help to know which type of barcodes do I use when I box my inventory and sending them via FBA. I'm still new into this please help
Seller_5ttu1AKpRj26d
it is all tariff FBA storage capacities slashed i by amazon vs 3ps wile amazon need space in the us warehouse for the china items it bring in the us. for chipper
Seller_uroJAlysZUYQn
FBA18VX5WGW5
If only my FBA shipment would move from being CHECKED IN to RECEIVING and moved along. My box was delivered 4 weeks ago (April 4) and no movement!! I asked a question about it in the forum, but received NO response. How can we get ready for PRIME day if our inventory isn't even being processed in? "Sigh. I am at my wits end and my inventory levels are at ZERO!!! I am a small business (it's just me, a single mom) and rely on my sales.
Seller_zSWez2Mzpdboa
How about in "celebration" of Prime Day.
HAQM out of the goodness in their "heart" gives us 3PL sellers our inventory, that they "lost"?
It would be a very nice way to celebrate HAQM Prime Day.
Seller_aNsixtdBpnLRG
need a name change for this day - How about CrimeSpreeDay or SwitchARoo Day or Get-It -for-Free Day or Spammers Delight Day - Box O'Rocks Return Gala Event -
So when a buyer does the SwitchAroo it's now up to us to contact before we can request 100%?
And what happens when the buyer does not accept phone calls or messages or ignores the 'polite' requests for the crime spree of Prime Day?
Claim details: 67089-44021-3419161 - buyer returns China FBA item to USA FBM (ONLY) 3P and is denied more than the 50% (after fees) and no return shipping fee?
Policy States:
Note: ** If a buyer returns a materially different item, follow these steps before charging a restocking fee:
Contact the buyer.
Tell the buyer that they accidentally returned the wrong item.
Ask if the buyer wants the incorrect item returned to them.
Offer the buyer the option to return the correct item for a refund.
If no resolution is reached after following these steps, only then may you charge a restocking fee of up to 100%.