Need Help – Code of Conduct Violation After Switching Listing to Brand Name (Trademark Pending)
Hello fellow sellers,
I recently updated my listing—switching from a generic title to my brand name. Shortly after, HAQM flagged the listing with a Seller Code of Conduct violation, putting my account at risk of deactivation.
I’ve:
Submitted multiple appeals, providing all requested documentation.
Shown that the brand is in Brand Registry, but note: the trademark is still pending, not yet fully registered.
Support was clear: because the trademark isn’t fully registered yet, they cannot remove the violation.
Since we know HAQM allows Brand Registry based on pending trademark applications
I'm frustrated and confused.
My questions:
How did you successfully delete or resolve that violation?
Should I roll back the listing to generic or wait until the trademark is fully registered?
Any ideas on how to escalate this with Seller or Brand Registry Support?
Need Help – Code of Conduct Violation After Switching Listing to Brand Name (Trademark Pending)
Hello fellow sellers,
I recently updated my listing—switching from a generic title to my brand name. Shortly after, HAQM flagged the listing with a Seller Code of Conduct violation, putting my account at risk of deactivation.
I’ve:
Submitted multiple appeals, providing all requested documentation.
Shown that the brand is in Brand Registry, but note: the trademark is still pending, not yet fully registered.
Support was clear: because the trademark isn’t fully registered yet, they cannot remove the violation.
Since we know HAQM allows Brand Registry based on pending trademark applications
I'm frustrated and confused.
My questions:
How did you successfully delete or resolve that violation?
Should I roll back the listing to generic or wait until the trademark is fully registered?
Any ideas on how to escalate this with Seller or Brand Registry Support?
3 replies
Seller_4zBzdtgCyS9EI
That is a usually fatal policy violation. You are not allowed to change branding on a listing. If you list it as generic, you need a new listing if you want to brand it.
Manny_HAQM
Hello @Seller_gxAqdNnz2bIOV ,
Thanks for posting here. I understand you’re dealing with a code of conduct violation after changing a brand name on your listing. This can be frustrating, but I’m here to help you resolve it.
To address this issue, follow these steps:
1. Review the HAQM Seller Code of Conduct to understand which specific policy you may have violated.
2. Check if the brand name change was appropriate. Remember, you cannot change a product’s brand from “generic” to a specific brand name once it’s been listed. See thisfollowing blog post for details on how to sell generic product on HAQM.
3. If you believe there’s been an error in the decision, submit an appeal. Go to the Account Health page in Seller Central, select the violation, and click “Appeal”.
4. In your appeal, provide a clear explanation of why you changed the brand name and any supporting documentation that shows you have the right to use the new brand name.
5. Develop a plan of action (POA) that outlines:
- The root cause of the violation
- The steps you’ve taken to resolve the issue
- Measures you’ll implement to prevent similar issues in the future
6. Submit your appeal and POA through the proper channels in Seller Central.
7. Wait for HAQM’s response, which typically comes within 24-48 hours.
Remember, changing a product’s brand name incorrectly can be seen as an attempt to manipulate the catalog, which is against HAQM’s policies. In the future, if you need to make significant changes to a listing, it’s often better to create a new listing rather than altering an existing one.
I hope this information helps.
Regards,
- Manny