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Seller_l7Jtck9jxnEA0
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Hello sellers!

Today we will be going over release dates and how they affect your account. Setting accurate release dates is critical for your account health. Missing promised delivery dates will negatively impact your seller account metrics.

There are two essential dates you need to know when launching products:

1. Offer Release Date - When customers can begin pre-ordering your product, but it is not ready to ship yet

2. Merchant Release Date - The first date on which you can deliver a pre-orderable product (one that has never been available prior to this date) to a customer

Let's break down these essential timing elements:

Offer Release Date: Your Sales Green Light 🚦

* Marks when customers can begin pre-ordering your product

* Triggers the actual selling period

* Critical for inventory planning and customer communications

Note: You can set up back-orders and pre-orders on a product when it meets the following criteria:

* It can be shipped within 30 days

* It's not a Fulfillment by HAQM product

* It's not a Music, Video, or DVD product

Merchant Release Date: Your Product's Birthday 🎂

* Represents when the product was first introduced to the market

* Format required: MM-DD-YYYY

* Optional for most products, but critical for:

* New releases

* Limited editions

* Seasonal items

* Collection launches

* Customers can order your items and they are ready to ship immediately

For example:

You sell an item that has been anticipated for a while, such as a new gaming system that has been talked about by the brand for months. The Manufacturer's release date for the product is July 1st. However, you receive the products to sell before the products are released to the public. You cannot sell them before the merchant release date of July 1st, however, you can set up pre-orders. Your Offer Release date can be set for June 1st if you want to take pre-orders, but your Merchant Release date needs to be set for July 1st and you can begin shipping to your customers at this time.

Why These Dates Matter 🎯

Pre-order Management

* Creates anticipation for new products

* Helps gauge demand before launch

* Enables inventory planning

Customer Experience

* Sets clear expectations for availability

* Reduces customer service inquiries

* Builds excitement for product launches

Inventory Control

* Allows better stock planning

* Minimizes stockouts

* Optimizes warehouse operations

Where can you set these dates?

You can add this information to your category specific files or when adding a product under the ‘Offer’ tab.

Best Practices ✨

* Always verify dates are accurate

* Ensure sufficient inventory before setting dates

* Monitor pre-order metrics closely

* Keep communication channels open with suppliers

⚠️ Important: Your accounts metrics will be impacted if you miss promised delivery dates. Only set dates you can confidently meet.

Need Help?

Check out our detailed guide on List a pre-ordered or back-ordered product for step-by-step instructions on setting up pre-orders for your products.

💡 Pro Tip: Use these dates strategically during product launches to build buzz and manage inventory efficiently.

If you have specific questions about your product’s launch dates, you can reach out to Seller Support. Ensure you provide them with your ASIN and the questions you have about. If you still have questions after they have investigated your case, feel free to create a new discussion and select Create and Manage Listings and the relevant tag for your issue type.

Share your pre-order success stories below! How have you used these dates to optimize your launches? 👇

Look forward to hearing from you!

Michelle

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We have a product that was inaccurately marked as trademark misuse for the brand GUESS and need help and guidance in resolving this issue. Our listing title contains the phrase "Guess What Day It Is". While it uses the word "guess", it is not using it as it pertains to the brand and does not violate trademark use regulations. However, seller support is telling us that the only option is to remove the word "guess" because it is a trademarked term. GUESS the brand does not have a monopoly on the word "guess"; they have trademark rights only as it pertains to their brand, not on the word in a descriptive sense or in ordinary use.

That would be like saying that if we created a brand named JUMP, then no one could use that word in their listings anymore unless they were associated with our brand - so no one could ever sell jump ropes, jump starters, or use the word "jump" in their product descriptions on the platform without our permission.

Are there any mods that could take a look at our case and escalate it to the appropriate team that can understand the nuances of trademark rights and the English language? Has anyone else run into this issue before and have suggestions on how to resolve the issue and reinstate our listing?

Case ID: 17871585351

ASIN: B00IXWL1WS

@Seller_pAPBCLhysbW5T @Seller_zukQNO61PzGck @Seller_guPeMXBrBxqyU @Seller_j9Bd91CW3ZVpr @Seller_t9kvdr2yixQej @Seller_nS0jcFQNDLG3e @Minerva_HAQM @Seller_FJwyF3iu5qxUY

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Seller_5zuo28XOdeWAv
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Unable to list product for approved brand
by Seller_5zuo28XOdeWAv
HAQM replied

I am trying to list product with my brand but I am unable to list. Upon listing it keeps giving me 5461 error.

I have got approval for my brand. For the first time when I tried to list it asked me for approval so I applied and I got approved (Case# 17884290851). After approval I went in and tried to finish my listing it again asked me for approval so I reapplied and again got approved (Case# 17898793581)

Now I am going in from View Selling Applications and from there I click on list product button. When I try to create product it again asks me to apply for brand approval. I contacted support they asked me to re-apply. I did re-apply and now it is getting rejected due to duplicate application. Can one of the amazon moderator take a look at it? (#17905005271, #17905136521, #17906030301 - These are all declined ones cases)

@Seller_l7Jtck9jxnEA0, @Seller_GEZPMc4CeQfh6, @Seller_FJwyF3iu5qxUY

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Seller_xmzvIEVeWKNwN
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I am creating beads listing under the 'Arts, Crafts & Sewing › Beading & Jewelry Making › Beads & Bead Assortments> craft beads' category. There are only "number of items" and "color" variation under this category. How can I add "Size" in the variation. Thanks for any help.

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Seller_KLZvfQaDIKTst
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I sell a brand that I get from an authorized wholesaler who is authorized to provide inventory to resellers. I have submitted the legitimate, paid invoice from a recent restock that meets all HAQM requirements - recent, unaltered, commercial invoice, 100+ units, etc. They have been repeatedly rejecting it for a month with no explanation. I finally got an explanation today that says:

-- The provided documentation cannot be accepted due to potential document alterations identified in our verification process. To validate product legitimacy, submit authentic and unaltered documents.

This is not true. It is directly from the wholesaler. It's the paid commercial invoice they sent me as a PDF. They clearly have not contacted the wholesaler to verify. I'm in a doom loop. I've been selling this brand for years, and I always buy from this authorized wholesaler. What else can I do? Do I need to print it out and send a picture? They are not doing reasonable due diligence. Also, HAQM sells this product so they are profiting from blocking me. They are also accusing me of fraud. What the heck?

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Seller_oe1V7D4E48krp
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Pokemon Brand applicatoin denied
by Seller_oe1V7D4E48krp

I have been selling Pokemon brand products on here for 10 years. They just changed the requirements so I had to reapply.

My brand approval application keeps getting declined even though Im sure my invoices meet the requirements and all are from authorized distributors. I've tried contacting seller support several times to get a reason for the denials and all they could tell me is that I need a letter of authorization but that is not a requirement on the application page. They only ask for invoices showing combined purchase of 100 units which I have.

How can I know what is wrong with my brand approval application. Any help is appreciated. Thank you. @Seller_t9kvdr2yixQej

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Seller_PSEZCDp4dIhLa
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I know costco is a wholesale so will invoices from Costco work if I purchase online?

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Seller_S9CIuaLuqjJkU
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HAQM Team

My product was detected by the system to have "inconsistent major category attributes", which led to the inability to share reviews. I have confirmed that the title and detail page of my product have consistent attributes. I have opened cases many times to help me refresh my product categories to be unified, but to no result yet. All my reviews are feedback from real sellers who have registered for the HAQM VINE program on their usage experiences. If the reviews are not shared, It has seriously affected the customers' purchasing decisions, which has a huge impact on me. I really need help, but the efficiency of the online CASE team has been really low for many days. I hope to get help here as soon as possible

My CASE number: 17878417231. Please help me refresh the category

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Hi Mods,

i am wondering if you can confirm the fba and referral fee for us. im getting mixed information from supports.

Lets says our item has regular price of $15.99, which is normally 15% referral fee and $3.9 fba fee. (Health and Personal Care, and large standard )

im running a best or lighting deal at $9.99, which is Now supposedly priced low cost ( under $10), at 8% referral fee and $3.1 fba fee

DO I GET THE REDUCED FEE?? or does the regular price must be under $10?

- "Products priced under $10 will automatically receive Low-Price FBA rates and lower referral fee"/

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HAQM CS = Trash
by Seller_utRnHJdt8y987

Back in the early '00s I had an individual seller account and sold thousands of items through HAQM with a near-perfect feedback rating. I stopped selling here after approx a decade. In 2017 I started a new company, and - after a grueling vetting process (apparently my history meant nothing!) - signed up for a pro seller account for $40 a month.

I was told this was the cost of selling on HAQM at the time. Turns out that was not true, I could've had a individual account. Since then I've spent thousands of dollars on unnecessary fees, all because I was given bad info.

But that's not the worst part - for those fees, HAQM rountinely (and, seemingly randomly) changed the content of my listings, gave me bad info on shipping services, and prevented my listings from showing up in simple searches. they let other sellers create listing pages for my products and THOSE showed up in searches. Every time I wanted to create a new listing page, I was forced to spend hours talking with CS to convince them my bar codes were legit, and - get this - when I search for my products, not only do they not show up, but the results include sponsored listings of BOOTLEG products. Cool.

I haven't had the bandwidth to call HAQM about all of this until today - my bad, not HAQM's fault - but I'd nearly died last year, so...

I was polite throughout, if frustrated, especially when I learned that 2017 CS had lied about the need for a paid account and I'd spent thosands on unnecessary fees.

After about 50 minutes going over all of this, the CS vanished and I got the "were you satisfied with the service you got today" survey.

My issues remain unresolved, CS never called back, and the e-mails that were supposed to include directions on how to resolve my issues never appeared. Time completely wasted, apparently.

In my view not only has HAQM stolen money from me, they didn't even provide the most basic services I was paying for - I mean, if the search doesn't function, what am I paying for?

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Seller_7TKSYVF0mE0JA
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HAQM replied

I gotten my brand name approval last week, was informed that I can list my product after 24hours.

It have been 6 days and I still unable to generate the ASIN. Tried add product, Category Correct, add in Brand Name, It appear "Brand Authorisation Required= Apply to Sell". I continue to click next, fill in product details, the ASIN appear Error.

Emailed the customer sercvice with attached errror screenshot, they replied they need screnshot with a no-reply email and I need to reopen a new case, the agents just not reading my enquiry at all.

Can someone help here? Thank you

Case no.:

3053569343

3053396743

3049681703

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