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If you're launching a new product or planning your strategy for an upcoming launch, the New Selection Success guide provides steps to help you sell the first 10 units of your new product faster.
The New Selection Success Guide includes tips on how to:
- Get eyes on your products
- Create content that engages and converts
- Earn high-quality reviews for your products
- Use incentives to convert
In the guide, you’ll learn more about which programs to use, how they can help, and how to get started.
To learn more, go to the New Selection Success guide.
USPS issue with invalid or used shipping labels
We identified a USPS system issue that affected some shipping labels purchased on multiple shipping label software programs, including HAQM Buy Shipping and Veeqo. Some labels were incorrectly marked as used or displayed invalid tracking information.
On February 27, 2025, we implemented a fix to help prevent this issue from recurring and will provide refunds for labels that couldn’t be used. USPS has informed us that they’ll still deliver any package that was accepted with duplicate tracking information.
If your orders were affected, we’ll take the following actions to protect your account:
- HAQM account health protection: Any affected orders will automatically be protected from impacts to your HAQM account health metrics, including On-time delivery rate, Order defect rate, Valid tracking rate, and Late shipment rate. No action is required of you. We’ve identified impacted orders and will update your account health metrics by March 7, 2025. For issues with other selling channels, we recommend that you contact their respective seller support.
- Refunds on labels purchased: We’ll refund your original payment method for the amount you paid for shipping on any impacted USPS label you purchased on HAQM Buy Shipping or Veeqo. You can expect this refund by approximately March 31, 2025, and no action is required of you.
- A-to-z claim refunds: Labels purchased on HAQM Buy Shipping and Veeqo already include protection from A-to-z claims related to delivery issues, as long as you shipped on time. If you received an A-to-z claim due to this issue, we’ll automatically fund the buyer reimbursement and the customer-reported claim will not be counted against your order defect rate. No action is required of you.
We're working hard to support you through this inconvenience.
Save the date: HAQM Accelerate, our premier annual selling partner conference, will take place in Seattle on September 16–18, 2025.
The three-day event will help you grow your business with:
- Exclusive previews of new products and features
- In-depth learning sessions covering a range of new and existing products, programs, and services
- One-on-one support from HAQM subject matter experts
- Networking opportunities with fellow sellers
Stay tuned for more information on HAQM Accelerate. In the coming months, we’ll update you on registration, speakers, hotel reservations, airline discounts, and more.
To learn more about HAQM Accelerate or watch highlights and on-demand content from last year, go to the Accelerate events page.
Our free, live webinars allow you to get the most out of selling on HAQM by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.
This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.
Learn about our tools and programs
- Discover marketing opportunities to boost your product visibility (All levels): Discover how to maximize your brand's visibility through complimentary marketing opportunities across HAQM channels. Learn eligibility requirements, strategies to feature products in Collections, techniques for social media optimization, and ways to leverage high-traffic events. This session includes a live Q&A. Register now for April 29 at noon Pacific Time, or April 30 at noon Pacific Time.
Manage and grow your business
- Drive brand growth with HAQM Brand Registry (All levels): Learn about enrollment requirements and potential brand protection through IP Accelerator. Discover available brand-building tools like A+ Content, HAQM Stores, and HAQM Vine, along with advertising options. This educational session covers approaches that may help develop your customer base. This session includes a live Q&A. Register now for April 29 at 10 a.m. Pacific Time, April 30 at 10 a.m. Pacific Time, or May 1 at 10 a.m. Pacific Time.
Clarification of HAQM Vine review policy
We're providing clarification on key HAQM Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enroll all related product variations together, plan your ASIN mergers strategically, and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrollment tiers:
- Top tier: Enroll 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enroll 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enroll 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrollment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
Through HAQM’s podcast, This Is Small Business, producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.
Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:
- Your email list is gold: Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
- Not all money is good money: Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
- Networking isn’t about hoarding business cards: Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
- Preparation is everything: Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
- Marketing isn’t magic; it’s strategy: Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.
To listen to all the episodes of This Is Small Business podcast, go to HAQM Music, Spotify, or Apple Podcasts.
Note: These episodes are in English.
Since HAQM Robotics was founded in 2012, we’ve developed, produced, and deployed more than 750,000 robots across our operations network.
The goal of robotics technology within our operations is simple: pair employees with the right technology to make their workday safer, easier, and more productive—while helping us deliver packages to customers faster than ever.
We’ve taken robotics technology to the next level with the launch of our state-of-the-art fulfillment center in Shreveport, Louisiana. Equipped with the latest innovations, this site uses eight different robotics systems that work in harmony to support package fulfillment and delivery.
Additionally, these robots use HAQM Web Services cloud computing technology to operate more efficiently by storing and processing rich data generated by sensors, cameras, and machine processes. We plan to scale these robotics systems to existing facilities across the network.
For more information on our latest robotics innovations, go to About HAQM.
The updated Fulfillment by HAQM (FBA) inventory reimbursement policy will now go into effect on March 31, 2025, instead of March 10, 2025. We made this change to give you more time to manage your costs through the Manage Your Sourcing Cost page in the Inventory Defect and Reimbursement portal.
Since January, we've been gradually rolling out the Manage Your Sourcing Cost page to ensure a high-quality experience. All sellers will have access to this page by February 28, 2025, giving you time to review and submit your costs before the new policy takes effect.
For more information about the FBA inventory reimbursement policy, go to Changes to program policies.
Our free, live webinars allow you to get the most out of selling on HAQM by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.
This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.
Learn about our tools and programs
- Optimize inventory management with AWD (HAQM Warehousing and Distribution) (All levels): Learn how to transform your inventory management using our low-cost bulk storage solution. Discover strategies to streamline your supply chain, reduce overhead, and efficiently replenish inventory across multiple channels. Master AWD shipment creation in Seller Central and explore advanced tactics for peak season readiness. This session includes a live Q&A. Register now for April 17 at noon Pacific Time or April 18 at noon Pacific Time.
- Expand selection using FBA Enrollment Opportunities (All Levels): Learn about the FBA Enrollment Opportunities tool and how it uses data to suggest products for FBA. Discover ways to navigate the tool, understand key metrics, and explore potential methods for enrolling ASINs in FBA. This educational session covers strategies for to expand your FBA product selection. This session includes a live Q&A. Register now for April 22 at noon Pacific Time or April 23 at noon Pacific Time.
Manage and grow your business
- Best practices for HAQM resellers (All Levels): Learn about potential approaches for resellers, including product listing techniques and category approval processes. Discover methods for suggesting edits on detail pages and understand automated pricing options. This session includes a live Q&A. Register now for April 22 at 10:30 a.m. Pacific Time, April 23 at 1:30 p.m. Pacific Time, or April 24 at 2:30 p.m. Pacific Time.
We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.
In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers, and expert investigators—to help protect customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
- In 2024, we identified, seized, and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
- Since its launch in 2020, HAQM's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
- Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
- Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
- More than 2.5 billion product units have been verified as genuine through our Transparency program, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups, and small businesses.
We remain committed to continued advancements, and we will not rest until we drive counterfeits to zero.
For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.
To report abusive customers or sellers, go to Report abuse.
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