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🚨 ASK AMAZON TODAY – HAQM Ads Team Responding Live
by Seller_khUF6HPR2AHxu
HAQM replied

🗓️ EVENT TODAY: Join us today, June 12th, from 8am - 5pm PDT, for a live Q&A session with members of the HAQM Ads team, where we'll dive deep into maximizing your ROI, advertising strategies, and all your campaign optimization questions. This is a great opportunity to ask questions and provide feedback directly to the HAQM Ads team.

Whether you're new to ads or seasoned advertiser, this is your chance to:

  • Get expert answers to your pressing HAQM Ads questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the HAQM Advertising team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things ads for easy access.

🖥️ Seller University has 52 resource videos for various products and optimization, here are a few to get you started:

📄 HAQM Advertising help pages covering product overviews, policies, benefits, case studies and more:

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with ads, and let's build momentum heading into the June 12th Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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🚀 Calling all HAQM sellers! Ready to skyrocket your business? 🚀
by Seller_4GjtS9k0cnHHv

Don't miss the HAQM New Seller Summit in Los Angeles on July 24, 2025! This power-packed, one-day event at the JW Marriott L.A. LIVE is your golden ticket to transforming your HAQM selling journey.

Why attend?

✅ Gain expert insights from HAQM leaders and successful sellers

✅ Master proven strategies across four essential tracks

✅ Get hands-on support at Virtual Support Stations

✅ Network with industry pros and fellow sellers

You'll walk away with:

💡 Actionable tactics to build your brand

💼 Efficient business management skills

📦 Optimized inventory and fulfillment strategies

💰 Proven methods to boost visibility and sales

Don't let this opportunity slip through your fingers! Spots are very limited and filling fast.

Ready to level up your HAQM business? View the official event thread and register today! If you have any questions, feel free to drop them below!

CR_HAQM

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HAQM New Seller Summit: Jumpstart Your Selling Journey in One Day! 📈
by Seller_xkwDczt8sPSmx

Hey sellers!

Exciting news for sellers just starting out or looking to strengthen their HAQM business. The HAQM New Seller Summit is coming to Los Angeles on July 24, 2025 - a focused, one-day conference at the JW Marriott Los Angeles L.A. LIVE where you'll get the expert guidance, proven strategies, and hands-on support needed to transform your selling potential into success.

You’ll gain actionable strategies through four essential tracks:

1. Powered Up Presence: Building and Boosting Your Brand

  • Launch, build, and grow your brand to deliver the best customer experience, while protecting and securing your investment

2. The Day-to-Day: Managing Your Business and Performance

  • Master essential selling tasks and optimize your business operations for maximum efficiency

3. Speed and Ease: Fulfilling Orders and Managing Inventory

  • Power your logistics operations with proven strategies for inventory management, storage, shipping, and reliable delivery across all your selling channels

4. The Bottom Line: Increasing Visibility and Driving Sales

  • Find, attract, and engage customers to drive awareness and maximize your sales potential

Plus, you’ll get interactive sessions with HAQM experts, one-on-one guidance at Virtual Support Stations, and networking opportunities at Summit Central, where you can connect with speakers, account managers, verified service providers, and other selling partners.

Hear from HAQM leaders and successful sellers, including:

  • Shelley Reese, Director of Seller Success Programs
  • Matthew Raibourn, Director of North American Seller Recruitment
  • Caroline Carralero, Founder and CEO of Daily Nouri
  • Hosted by Katie Scott, Director of Selling Partner Communities

Registration is first come, first served. You can bring one business guest and access hotel rates at the venue.

Learn more and register at the New Seller Summit website!

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New ‘Stay Informed’ tab on HAQM Seller App
by Seller_GEZPMc4CeQfh6

We are excited to announce that our new ‘Stay Informed’ tab has launched on the HAQM Seller app. This new tab on the app helps you (the sellers) stay up-to-date on the latest trending seller forums discussions and news articles while you’re running your business on the go.

By selecting the ‘Stay Informed’ tab at the top of the HAQM Seller App, you’ll be greeted with the same experience you’d see if you logged into Seller Central on your desktop.

Note:

  • Clicking ‘See all’ under the Seller Forums will open the Seller Forums mobile view so you may explore more of the forums.
  • Clicking ‘See all’ under the News section will open the News experience where you can check out all the current Seller News articles.

With the launch of this new tab, you also have an additional route in the HAQM Seller app to access the Seller Forums and Seller News.

Please let us know in the replies if you have used this feature and how you like it! Your feedback is greatly appreciated. 😊

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Maximize Your Prime Day 2025: Seller Tips & Talk
by Seller_l7Jtck9jxnEA0
HAQM replied

With Prime Day 2025 approaching (date yet to be announced), successful preparation can make all the difference.

We'd love to hear from the sellers:

• What are your top Prime Day preparation strategies? Share what's worked best for you in previous years.

• Which areas are you focusing on this year? (Inventory planning, PPC strategy, pricing optimization, etc.)

• What's one lesson you learned from Prime Day 2024 that you're applying this year?

• Are there specific challenges you're looking to overcome this time?

• First-time Prime Day sellers - what questions do you have for experienced sellers?

Let's build a community discussion to help everyone maximize their Prime Day performance. Share your insights and questions below!

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🌱 Spring Has Sprung! (Well, Almost Everywhere...)
by Seller_l7Jtck9jxnEA0
HAQM replied

Hello Sellers!

Ever planted too early and watched your garden dreams wither? Let's talk about why playing the waiting game with soil temperature is your ticket to thriving plants! Minnesota weather playing its usual tricks 60° one day, 20° the next! But we gardeners are a determined bunch, aren't we? While Mother Nature makes up her mind, let's get prepped for an amazing growing season!

🗓️ Your Early Spring Garden Checklist:

🧤 The Great Garden Supply Hunt

• Time for the annual treasure hunt for those trusty gloves and seed trays

• My Top Tip: Inventory now = No panic shopping later!

• Missing anything? Check local garden centers for early-bird specials

🌿 Greenhouse Goals

• Converting my greenhouse into Seedling Central

• Soon to be starting my flowers and vegetables

• Drop a comment: What are you growing this year?

🚜 Ground Work

• Getting that tiller ready for action

• The Crumble Test: Soil should break apart easily in your hand

• Patience is key - working wet soil = concrete garden!

🌡️ Temperature Talk: The Make-or-Break Factor

Why Timing Matters:

• Cold soil = Sad seeds

• Slow root growth = Stressed plants

• Rush planting = Wasted effort

Your Must-Save Temperature Guide:

📝 Cool Warriors: 40°F

• Lettuce

• Peas

• Spinach

📝 Middle Ground: 60°F+

• Tomatoes

• Peppers

• Beans

📝 Heat Lovers: 70°F+

• Melons

• Squash

• Cucumbers

🎯 Pro Success Tips:

✅ Soil thermometer = Your best friend

✅ Morning temperature checks

✅ Test at actual planting depth

✅ Look for consistent readings

✅ Black plastic mulch for faster warming

👥 Let's Chat!

• Gardeners: Share your soil temperature testing tricks!

• Sellers: How are you preparing your spring inventory to ensure your sales don’t wither and you have a successful harvest of sales?

  • Do you sell any seasonal items?
  • How do you prepare for spring sales?

• Everyone: What excites you most about the new season?

Looking forward to hearing your answers!

Michelle

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🌱 Unlock Your Spring Selling Potential: Advice from Top Sellers🏆
by Seller_xkwDczt8sPSmx
HAQM replied

Hi Sellers!

We asked for winning strategies in our Spring Sweepstakes, and you delivered! Whether you're a seasoned pro or just starting out, these top tips from sellers like you can help you thrive this spring and beyond. Let's dive into the first 5 themes we saw throughout the event.

1. Master the FBA-FBM Balance

Many successful sellers utilize a strategic combination of Fulfillment by HAQM (FBA) and Fulfillment by Merchant (FBM) options to optimize their operations. Understanding when to leverage each fulfillment method can be beneficial for sellers looking to maximize efficiency and profitability.

💬 Seller Insight: "Do not FBA everything. Wait to see what sells well via FBM and only FBA those items that sell well."

Key Takeaways:

  • Consider testing new products with FBM, and moving best-sellers to FBA
  • Consider maintaining flexibility with multiple fulfillment options
  • Choose the best option based on your specific items and business needs

📚 Resources for you:

2. Plan Ahead for Seasonal Success

Smart seasonal planning can make or break your Q2 performance. Start early and think regionally.

💬 Seller Insights: "Spring happens in phases across the country. May want to adjust shipping templates accordingly depending on where you are."...."Lead Time Buffer: Ship spring‑critical SKUs early so stock lands by March. Safety Stock: Increase buffer to 45–60 days for top spring sellers."

Key Takeaways:

  • Begin preparations 2-3 months in advance
  • Account for regional climate differences
  • Create a buffer for extended FBA receiving times (up to 6-8 weeks)

📚 Resources for you:

3. Boost Visibility with Strategic Marketing

Great products need great visibility. Optimize your listings and advertising for maximum impact.

💬 Seller Insight: "I've learned that even the best product won't sell if no one sees it. What I wish I knew early is how important ad strategy is."

Key Takeaways:

  • Invest time in optimizing listings with strong images and keywords
  • Use PPC (Pay-Per-Click) advertising strategically and monitor costs carefully
  • Take advantage of promotional opportunities and focus on building brand presence

📚 Resources for you:

4. Grow Smartly and Sustainably

Avoid overextending by starting small and scaling based on real data.

💬 Seller Insight: "As a newcomer, go slow, don't invest too much into the platform. Start with small MOQ (Minimum Order Quantity), see what sells, keep the flow going of that product."

Key Takeaways:

  • Test products with minimal inventory at first
  • Use sales data to guide expansion
  • Learn from small mistakes to avoid big ones

📚 Resources for you:

5. Master Your Financials

Understanding and controlling your costs is crucial for long-term success.

💬 Seller Insights: "Know your numbers when it comes to running ads. Aim for TACOS (ad spend divided by revenue) of less than 10% as a rough rule of thumb."..."Watch your margins. It's easy to get excited by sales and forget about fees, shipping, returns, and ads. Keep a simple spreadsheet or system to make sure you're not losing money on what looks like a 'win.'"

Key Takeaways:

  • Calculate all fees before listing (storage, advertising, shipping)
  • Monitor and optimize advertising spend
  • Regularly review and adjust pricing strategies

📚 Resources for you:

Your Turn to Shine! Which of these strategies resonates most with your business? Share your thoughts and experiences in the comments below or start a new discussion in the forums. Let's learn from each other and make this spring our best selling season yet!

Stay tuned for Part 2 of our Spring Sweepstakes Recap, coming soon. Hit "Follow" on this discussion to get notified when it's live!

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[Now Closed] ASK AMAZON - Learn about Seller Central Growth, Analytics & Reporting on June 10th
by Seller_khUF6HPR2AHxu
HAQM replied

🗓️ MARK YOUR CALENDARS: Join us on June 10th, from 8am - 5pm PDT, for a live Q&A session with members of the Selling Partner Growth Experience team, where we'll dive deep into Seller Central Growth, Analytics & Reporting. This is a great opportunity to ask questions and provide feedback directly to the Selling Partner Growth Experience team

Whether you're a new or seasoned seller, this is your chance to:

  • Get expert answers to your pressing Seller Central Growth, Analytics & Reporting questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the HAQM team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Seller Central Growth, Analytics & Reporting for easy access.

📋 Product Opportunity Explorer: A market and product research tool that provides Pro-Sellers with store-level customer demand data. It analyzes HAQM customer search and purchase behavior to help sellers optimize existing listings and identify new product opportunities through market insights.

📈 Growth Opportunities Overview: A data-driven self-service tool that helps Sellers grow their business through personalized, actionable recommendations. It prioritizes high-impact opportunities and provides clear metrics to guide Sellers in optimizing their listings efficiently. The tool delivers customized suggestions based on business goals, making it easier to identify and focus on the most effective growth strategies.

🖥️ Brand Analytics Overview: Provides sellers access to nine dashboards across 19 marketplaces, organized into four key themes: Customer Journey, Customer Loyalty, Search, and Consumer Behavior. These tools help sellers make data-driven decisions about their products, marketing, and advertising strategies.

  • Customer Journey Analytics: Provides insight into the journey customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
  • Customer Loyalty Analytics: Provides insight into the level of loyalty customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
  • Search Analytics: Search data (Search Terms, Catalog, and Query Performance dashboards) reveals customer behavior patterns that Selling Partners can use to optimize product listings, improve shopping experiences, and better meet customer needs.
  • Consumer Behavior Analytics: Consumer Behavior Analytics (Repeat Purchase Behavior, Market Basket Analysis, and Demographics), provides aggregated customer and purchase behavior data to help brands improve their business. This includes: Repeat...
  • Purchase Behavior: Track and optimize marketing campaigns to boost customer retention and acquisition.
  • Market Basket Analysis: Identify product bundling opportunities by analyzing common purchase combinations.
  • Demographics: Understand your customer base to better target and measure marketing effectiveness.

📊 Business Reports (This feature is only available to sellers with a Professional selling plan):

  • Business Reports is a comprehensive analytics tool available through HAQM Seller Central and API, covering 9 report types across 22 marketplaces. The suite monitors essential metrics including sales, traffic, conversion, refunds, feedback, and shipments at both account and product levels. Key features include a real-time Sales Dashboard and detailed By ASIN reporting, which combines sales data, traffic metrics, and recommendations in a single view to help sellers make data-driven decisions.
  • Using the different types of Business Reports

🔍 Manage Your Experiments: Manage Your Experiments lets you create two different versions of content, which are shown randomly to HAQM Customers. You can use our tool to submit alternate content for your products to collect insights such as traffic and conversion

⭐ Brand Tailored Promotions / Coupons: Brand Tailored promotions allow selling partners who have a Brand Representative role assigned in Brand Registry to create exclusive discounts for customers who follow or buy from their brand. This helps brands build loyal relationships with HAQM customers and increase conversions while maintaining or reducing overall promotional costs.

💬 Vine: HAQM Vine connects trusted reviewers (Vine Voices) with new products for honest feedback. Reviewers are selected based on their history of insightful product reviews. Sellers can provide free products to Vine Voices in exchange for reviews, helping to increase product visibility, boost sales of new items, and provide valuable information to potential customers.

✔️ A+ Content: Add rich content to the detail page that showcases your brand and educates customers about product features.

📖 Seller University: Free learning service designed to help sellers with varying experience sell in the HAQM store. Its mission is to educate global sellers with high-quality, multi-modality content covering tools, features, and programs, to empower and equip them to run a successful business. SU aspires to serve as the unified learning resource for sellers across HAQM cohorts and programs, and believes all sellers deserve equitable access and equal opportunity to sell in the HAQM store. SU currently supports 22 stores in 15 languages and collaborates with worldwide Selling Partner sales, product, support, and services teams for content production and distribution. SU's tenets include being the authority on global seller education and working backwards from sellers' needs rather than internal products.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with analytics and reporting, and let's build momentum heading into the June 10th Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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HAQM Accelerate 2025 registration is now open!
by Seller_xkwDczt8sPSmx

HAQM Accelerate takes place from September 16 to 18, 2025, and is the destination for any seller looking to take their business to the next level.

Find your perfect growth opportunity!

  • Learn from expert-led sessions and interactive workshops.
  • Get one-on-one guidance at Seller Café.
  • Meet potential business partners and service providers at Partner Connect.
  • Network with sellers and HAQMians at themed lounges across the event.

Go to the HAQM Accelerate 2025 website to learn more.

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📊 Mid-Year Check-In: New Sellers, Let's Connect!
by Seller_4GjtS9k0cnHHv
HAQM replied

Hey there, New Seller Community rockstars! 👋

As we hit the halfway mark of 2025, let's take a moment to share our journeys and learnings with each other. Whether you started in January or just joined us last month, your experience matters and can help others in our community.

🔍 Share with us any of the following:

  • Your biggest "aha!" moment as a new seller
  • One challenge you have, or overcame (and how!)
  • Your biggest "wins", this could be anything that you're most proud about so far in 2025
  • Prime Day 2025 plans (Are you in? Let's hear your strategy!)

We can't wait to hear! Ready? Go! 🏁

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[Now Closed] ASK AMAZON - Learn about growing your seller-fulfilled business on June 3rd
by Seller_khUF6HPR2AHxu
HAQM replied

🗓️ MARK YOUR CALENDARS: Join us on June 3rd, from 8am - 5pm PT, for a live Q&A session with members of the Merchant Fulfilled Network (MFN) team, where we'll dive deep into how to grow your seller-fulfilled business. This is a great opportunity to ask questions and provide feedback directly to the MFN team.

Whether you're new to MFN or a seasoned seller, this is your chance to:

  • Get expert answers to your pressing MFN questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the HAQM team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things MFN for easy access.

1. 📺 Seller University: Check out the below Seller University resources for information and best practices on MFN:

  • Intro to Fulfillment by Merchant (FBM): Watch this video for an overview of Fulfillment by Merchant (FBM) and tips on how to maintain a positive customer experience.
  • What is Seller Self-Fulfillment (MFN)?: This module helps cross-border sellers understand the basics of self-delivery, including self-delivery (MFN) processes, benefits, availability, self-delivery seller performance, return methods, and HAQM's two solutions for self-delivery.

2. 📦 Buy Shipping Services: With HAQM's Buy Shipping services, you can buy shipping labels individually or in bulk, while automating shipment confirmation and valid tracking in Seller Central. Buy Shipping ensures that your products are delivered to your customers using a trusted network of shipping carriers. To start taking advantage of HAQM’s Buy Shipping services, see:

3. ✅ Seller Fulfilled Prime: Seller Fulfilled Prime allows you to list your products as Prime-eligible and handle the fulfillment yourself. As an enrolled seller, you will have Prime branding displayed on your Prime items that you ship to buyers with same-day, one-day, two-day, and standard shipping. For additional SFP information, please reference:

_____________________________________________________

💡 Submit Questions Below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with MFN, and let's build momentum heading into the June 3rd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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