🗓️ MARK YOUR CALENDARS: Join us on June 10th, from 8am - 5pm PDT, for a live Q&A session with members of the Selling Partner Growth Experience team, where we'll dive deep into Seller Central Growth, Analytics & Reporting. This is a great opportunity to ask questions and provide feedback directly to the Selling Partner Growth Experience team
Whether you're a new or seasoned seller, this is your chance to:
- Get expert answers to your pressing Seller Central Growth, Analytics & Reporting questions
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the HAQM team
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📚 Key Resources: We've compiled key resources on all things Seller Central Growth, Analytics & Reporting for easy access.
📋 Product Opportunity Explorer: A market and product research tool that provides Pro-Sellers with store-level customer demand data. It analyzes HAQM customer search and purchase behavior to help sellers optimize existing listings and identify new product opportunities through market insights.
📈 Growth Opportunities Overview: A data-driven self-service tool that helps Sellers grow their business through personalized, actionable recommendations. It prioritizes high-impact opportunities and provides clear metrics to guide Sellers in optimizing their listings efficiently. The tool delivers customized suggestions based on business goals, making it easier to identify and focus on the most effective growth strategies.
🖥️ Brand Analytics Overview: Provides sellers access to nine dashboards across 19 marketplaces, organized into four key themes: Customer Journey, Customer Loyalty, Search, and Consumer Behavior. These tools help sellers make data-driven decisions about their products, marketing, and advertising strategies.
- Customer Journey Analytics: Provides insight into the journey customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
- Customer Loyalty Analytics: Provides insight into the level of loyalty customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
- Search Analytics: Search data (Search Terms, Catalog, and Query Performance dashboards) reveals customer behavior patterns that Selling Partners can use to optimize product listings, improve shopping experiences, and better meet customer needs.
- Consumer Behavior Analytics: Consumer Behavior Analytics (Repeat Purchase Behavior, Market Basket Analysis, and Demographics), provides aggregated customer and purchase behavior data to help brands improve their business. This includes: Repeat...
- Purchase Behavior: Track and optimize marketing campaigns to boost customer retention and acquisition.
- Market Basket Analysis: Identify product bundling opportunities by analyzing common purchase combinations.
- Demographics: Understand your customer base to better target and measure marketing effectiveness.
📊 Business Reports (This feature is only available to sellers with a Professional selling plan):
- Business Reports is a comprehensive analytics tool available through HAQM Seller Central and API, covering 9 report types across 22 marketplaces. The suite monitors essential metrics including sales, traffic, conversion, refunds, feedback, and shipments at both account and product levels. Key features include a real-time Sales Dashboard and detailed By ASIN reporting, which combines sales data, traffic metrics, and recommendations in a single view to help sellers make data-driven decisions.
- Using the different types of Business Reports
🔍 Manage Your Experiments: Manage Your Experiments lets you create two different versions of content, which are shown randomly to HAQM Customers. You can use our tool to submit alternate content for your products to collect insights such as traffic and conversion
⭐ Brand Tailored Promotions / Coupons: Brand Tailored promotions allow selling partners who have a Brand Representative role assigned in Brand Registry to create exclusive discounts for customers who follow or buy from their brand. This helps brands build loyal relationships with HAQM customers and increase conversions while maintaining or reducing overall promotional costs.
💬 Vine: HAQM Vine connects trusted reviewers (Vine Voices) with new products for honest feedback. Reviewers are selected based on their history of insightful product reviews. Sellers can provide free products to Vine Voices in exchange for reviews, helping to increase product visibility, boost sales of new items, and provide valuable information to potential customers.
✔️ A+ Content: Add rich content to the detail page that showcases your brand and educates customers about product features.
📖 Seller University: Free learning service designed to help sellers with varying experience sell in the HAQM store. Its mission is to educate global sellers with high-quality, multi-modality content covering tools, features, and programs, to empower and equip them to run a successful business. SU aspires to serve as the unified learning resource for sellers across HAQM cohorts and programs, and believes all sellers deserve equitable access and equal opportunity to sell in the HAQM store. SU currently supports 22 stores in 15 languages and collaborates with worldwide Selling Partner sales, product, support, and services teams for content production and distribution. SU's tenets include being the authority on global seller education and working backwards from sellers' needs rather than internal products.
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💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with analytics and reporting, and let's build momentum heading into the June 10th Q&A session!
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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
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