Recently, Seller Central has gone through several UI and layout changes that honestly feel like they’re modeled after platforms like Alibaba or Taobao—and not in a good way.

Here are a few specific concerns:

The ads dashboard now highlights suggestions that are either irrelevant or not useful, yet they take up the most visible space.

The campaign UI sometimes defaults to a multi-marketplace view, which is very confusing and inconvenient—especially for sellers focused on just one region.

The new Seller Central homepage, which we’re told will be mandatory starting June 18, is a major downgrade in usability. While the sales data section is still there, it’s now preceded by several blocks of less relevant information, making it harder to quickly get to the key metrics we check daily.

Overall, the homepage looks more like an ad-filled cluttered portal than a business dashboard. The structure seems to prioritize content HAQM wants to push rather than what sellers actually need.

A lot of us are wondering—has HAQM been hiring ex-Alibaba or Taobao designers? Because the recent design direction feels eerily similar: more complexity, more noise, and less efficiency.

Please take seller experience seriously. We’re here to run a business, not scroll through a maze of forced suggestions and UI experiments.

I have been selling on amazon since December 2024. Still I only get 1-2 orders per day and that too not guaranteed. Somebody please help me out with this. I've got to have at least 15-20 order a day. Please guide

Hi,

I am currently experiencing an issue with Premium A+ Content. I’ve met the eligibility requirements, but the feature still hasn’t been unlocked on my account.

Could you please look into this and advise on the next steps?

Case ID: 17883407711

Thank you,

@Seller_RsATYbG9XP0HP @Seller_zukQNO61PzGck @Seller_GEZPMc4CeQfh6 @Seller_l7Jtck9jxnEA0 @Seller_8hQgfj6OVZYse @Seller_PIHyltK09pbl3 @Seller_4GjtS9k0cnHHv

Hi everyone,

I'm trying to enroll my product in the HAQM Vine program, but I keep receiving the 414 error, which states that I'm not the brand owner. However, I am the official brand owner, and my brand is properly registered in HAQM's Brand Registry.

I've double-checked my account settings and brand ownership status, but the issue persists. Has anyone else faced this problem? Any advice on how to resolve it would be greatly appreciated!

Thanks in advance!

Hello,

We pull our ordered product sales totals on a weekly basis and have noticed that the totals have decreased about 8-10% from when I originally pulled the data to today.

For example, for the week of 3/30 to 4/5/2025 originally our ordered product sales value was $87k and now when I re-pull the data it is $79k.

Does anyone understand why the ordered product sales totals would decrease so much?

Thank you for any insight you can provide.