Hello sellers,

Back in March, we announced some important changes coming to deals and coupons fees that will take effect on June 2, 2025, and with Prime Day 2025 just around the corner, now's the perfect time to make sure you’re familiar with the upcoming changes.

Here’s the scoop on what’s changing on June 2, so you have all the details you need to effectively plan and budget for your upcoming promotions:

Coupon Fee Updates

Coupon fees will change from $0.60 per unit sold with Coupon, to an up-front fee of $5 per coupon plus 2.5% of sales on redeemed Coupons (that is, Coupon sales). For most products sold in our store, this change will result in lower coupon fees per unit sold.

Note: These fees are separate from your Coupon budget, which funds customer discounts.

Deals Fee Updates

Deals and coupons fees in the HAQM US store will change for non-Peak days:

• Best Deals and Lightning Deals will have a $70 per day fee, plus a 1.0% variable fee on actual deal sales (capped at $2,000 per deal). This is a reduction from the current fixed fees of $300 for Best Deals, and $150 for Lightning Deals.

You'll also gain more flexibility in scheduling Best Deals, and will be able to run them for 1-14 days.

Prime Day Promotion Updates

For Prime Day 2025, you’ll see the following changes:

• Prime-Exclusive Best Deals will have a flat $1,000 fee, regardless of performance.
• Prime-Exclusive Lightning Deals will have a flat $500 fee.
• The new daily fee structure for non-peak deals does not apply to Prime Day. All Prime Day deals will be charged the flat rates above.
• The 1.0% variable fee on actual deal sales will not apply to Prime Day deals. Instead, sellers will only pay the flat upfront fee.
• Prime-Exclusive Price Discounts will continue to have a $100 flat fee per campaign.
• Prime Member Coupons during Prime Day will follow the new 2.5% of coupon sales variable fee, in addition to the $5 upfront fee per coupon.

• We’re revising the deal and coupon fee structure to make it easier to test different promotional and deal strategies for your business by giving you more control on duration, lowering up-front costs, and making fees more performance-based so they are better aligned with your business.
• The new deal fee structure includes lower upfront daily fees, making them more accessible and providing variability tied to how your offers perform.

With these changes in mind, consider experimenting with different durations, discounts, and targeting to find what resonates most with your customers and drives sales.

As you plan upcoming promotions, be sure to review the guidance on Coupon fees, Understanding deal fees, the updated content on how to Create a deal, this forums post on what makes a great deal, and for all things Prime Day preparation, make sure to see the Prime Day readiness playbook.

If you have any other questions, feel free to drop them in the comments - our team will be happy to help!

Best regards,

Danny