Hello @Seller_EW3v0OzwnMKTM,

Thank you for bringing this to our attention on the Forums.

Seller_EW3v0OzwnMKTM

We are experiencing a recurring issue every few months where listings flagged for trademark misuse (even when compliant) are reinstated, but then automatically removed again after any update (e.g., price change).

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I understand your concern and frustration when dealing with trademark issues due to a compatibility statement. It would be helpful to have a specific example of what you are struggling with.

This is what I understand about trademarks: Intellectual Property Policy for Sellers - FAQ about Trademarks - this explains the compatible with rules specifically:

As a seller, when can I use someone else’s trademark in the creation of a product detail page? Typically, a seller can use someone else’s trademark in the following circumstances:

• When selling authentic goods, a seller may use a trademarked name to list those goods. For example, a seller who lists an authentic “Pinzon” product is not necessarily infringing on the owner of the Pinzon trademark because the seller is using the trademark to identify an authentic product.
• When using a trademarked word in its ordinary dictionary meaning.
• When making truthful statements that a product is compatible with a trademarked product. For example, if you offer a cable that is compatible with the Kindle e-reader, you can use the brand name “Kindle” to indicate that compatibility in the text of your detail page. You cannot use a logo to indicate compatibility, only the brand name. Any statement you make about compatibility must be true. If you want to indicate the compatibility of your product with a product of a different brand in the product title, build your product title using the format below, taking account of the HAQM Brand Name Policy. If you do not apply this format to your product title, your listing may be removed as potentially trademark infringing.

Title format for branded compatible products

[Your Product’s Brand Name] + [Product Name] + "for"/”compatible with”/”fits”/”intended for” + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)

Examples:

• Xandu USB charging cable, compatible with HAQMBasics speaker
• TonTon Sleeve intended for Kindle Fire

Title format for generic compatible products

"Generic" + [Product Name] + "for"/”compatible with”/”fits”/”intended for” + [Brand of Main Product] + [Main Product Name] + (other product title elements, if applicable)

Example:

Generic Replacement filter for HAQMBasics Waterfilter A3

• Note: When making genuine claims that a product is compatible with a trademarked product, use either of these terms that indicate compatibility as listed above, in the bullet point and product description as well.

I realize this is a lot of information, but if you follow the examples above when creating a "compatible with" listing, it should prevent unnecessary violations.

I do encourage you to continue to refer to this thread with any additional information, such as an ASIN or performance notification, to allow for more specific guidance. I look forward to your response. Thank you for reaching out on the Forums.

April