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Pinned by community manager🚨 ASK AMAZON - Learn about Seller Central Growth, Analytics & Reporting on June 10th
🗓️ MARK YOUR CALENDARS: Join us on June 10th, from 8am - 5pm PDT, for a live Q&A session with members of the Selling Partner Growth Experience team, where we'll dive deep into Seller Central Growth, Analytics & Reporting. This is a great opportunity to ask questions and provide feedback directly to the Selling Partner Growth Experience team
Whether you're a new or seasoned seller, this is your chance to:
- Get expert answers to your pressing Seller Central Growth, Analytics & Reporting questions
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the HAQM team
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📚 Key Resources: We've compiled key resources on all things Seller Central Growth, Analytics & Reporting for easy access.
📋 Product Opportunity Explorer: A market and product research tool that provides Pro-Sellers with store-level customer demand data. It analyzes HAQM customer search and purchase behavior to help sellers optimize existing listings and identify new product opportunities through market insights.
📈 Growth Opportunities Overview: A data-driven self-service tool that helps Sellers grow their business through personalized, actionable recommendations. It prioritizes high-impact opportunities and provides clear metrics to guide Sellers in optimizing their listings efficiently. The tool delivers customized suggestions based on business goals, making it easier to identify and focus on the most effective growth strategies.
🖥️ Brand Analytics Overview: Provides sellers access to nine dashboards across 19 marketplaces, organized into four key themes: Customer Journey, Customer Loyalty, Search, and Consumer Behavior. These tools help sellers make data-driven decisions about their products, marketing, and advertising strategies.
- Customer Journey Analytics: Provides insight into the journey customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
- Customer Loyalty Analytics: Provides insight into the level of loyalty customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
- Search Analytics: Search data (Search Terms, Catalog, and Query Performance dashboards) reveals customer behavior patterns that Selling Partners can use to optimize product listings, improve shopping experiences, and better meet customer needs.
- Consumer Behavior Analytics: Consumer Behavior Analytics (Repeat Purchase Behavior, Market Basket Analysis, and Demographics), provides aggregated customer and purchase behavior data to help brands improve their business. This includes: Repeat...
- Purchase Behavior: Track and optimize marketing campaigns to boost customer retention and acquisition.
- Market Basket Analysis: Identify product bundling opportunities by analyzing common purchase combinations.
- Demographics: Understand your customer base to better target and measure marketing effectiveness.
📊 Business Reports (This feature is only available to sellers with a Professional selling plan):
- Business Reports is a comprehensive analytics tool available through HAQM Seller Central and API, covering 9 report types across 22 marketplaces. The suite monitors essential metrics including sales, traffic, conversion, refunds, feedback, and shipments at both account and product levels. Key features include a real-time Sales Dashboard and detailed By ASIN reporting, which combines sales data, traffic metrics, and recommendations in a single view to help sellers make data-driven decisions.
- Using the different types of Business Reports
🔍 Manage Your Experiments: Manage Your Experiments lets you create two different versions of content, which are shown randomly to HAQM Customers. You can use our tool to submit alternate content for your products to collect insights such as traffic and conversion
⭐ Brand Tailored Promotions / Coupons: Brand Tailored promotions allow selling partners who have a Brand Representative role assigned in Brand Registry to create exclusive discounts for customers who follow or buy from their brand. This helps brands build loyal relationships with HAQM customers and increase conversions while maintaining or reducing overall promotional costs.
💬 Vine: HAQM Vine connects trusted reviewers (Vine Voices) with new products for honest feedback. Reviewers are selected based on their history of insightful product reviews. Sellers can provide free products to Vine Voices in exchange for reviews, helping to increase product visibility, boost sales of new items, and provide valuable information to potential customers.
✔️ A+ Content: Add rich content to the detail page that showcases your brand and educates customers about product features.
📖 Seller University: Free learning service designed to help sellers with varying experience sell in the HAQM store. Its mission is to educate global sellers with high-quality, multi-modality content covering tools, features, and programs, to empower and equip them to run a successful business. SU aspires to serve as the unified learning resource for sellers across HAQM cohorts and programs, and believes all sellers deserve equitable access and equal opportunity to sell in the HAQM store. SU currently supports 22 stores in 15 languages and collaborates with worldwide Selling Partner sales, product, support, and services teams for content production and distribution. SU's tenets include being the authority on global seller education and working backwards from sellers' needs rather than internal products.
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💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with analytics and reporting, and let's build momentum heading into the June 10th Q&A session!
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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
CAN NOT DO PROFIT
we launched a product on HAQM to see if We can do profit or not. After one and half years we did not do any profit and our account balance still is on negative. The ads bids are too much. And If do not give ads we can not sell. So and HAQM do not give same chance to all similar products. We found that it injustice. We work for just HAQM's Wallet to make them more rich.
Request approval to sell (This product has other listing limitations)
Hi,
I’m the brand owner of ASIN B0BNNNXC79 and have been selling this product for years. Suddenly, the listing became inactive yesterday, and I can no longer edit it in Seller Central.
When I checked the “Add a Product” page, it says: “NOT AVAILABLE – This product has other listing limitations.”
There are no compliance issues or policy violations showing in my Account Health, and I haven’t made any changes to the listing.
I have good reviews and a large amount of inventory at FBA, which has now been moved to stranded status and is marked for removal. Support has not been helpful - just repeating that the product has "other listing limitations."
This is very confusing and frustrating, especially since I created the listing under my own brand.
Please help resolve this issue. Your support would be greatly appreciated.
Customer Is Upset About Signature Confirmation
I had a customer order $227.00 worth of items from me (FBM). When I went to purchase the shipping label, HAQM recommended I added Signature Confirmation to the order, which I did. Order ID: 113-2078721-2034619
Fast forward a couple of days and I get a message from the customer. Here's our conversation:
CUSTOMER: I signed the UPS notice on my front door, but haven’t gotten my order. Just curious why a signature is required? We can’t guarantee to be home when UPS tries to deliver.
ME: Thank you for reaching out. On occasion HAQM will recommend independent sellers like me to add a signature service on orders fulfilled by the seller. I typically see it on orders that are higher value like yours.
CUSTOMER: So, how am I supposed to get the items???
ME: You can enter the tracking information in UPS's website and specify delivery arrangements if you aren't available when they make there next delivery attempt Monday afternoon. See attached screenshot. (I attached a screenshot on UPS' website on how to do this)
CUSTOMER: The signature required for delivery is impossible due to my schedule. I will not take an entire day off work to receive my order. Cancel my entire order and refund my card. This should have been noted on my order prior to purchasing.
How do I respond to this guy moving forward?
Thank You
Prime Day Prep: 🚨FBA Inventory Deadlines Approaching! 🚨
Hello all!
HAQM's biggest shopping event of the year is just around the corner. To make sure your FBA inventory is Prime badge-ready in time for Prime Day 2025, be aware of these key deadlines:
⏰ June 9, 2025: Deadline for "minimal shipment splits" to HAQM fulfillment centers
⏰ June 18, 2025: Deadline for "HAQM-optimized shipment splits" to fulfillment centers
If you haven’t, be sure to review these best practices for Prime Day shipments, and for further Prime Day readiness guidance, be sure to check out the Prime Day readiness playbook. Not using FBA this Prime Day? See this post discussing tips for Merchant Fulfilled Success!
Have any other questions? Let us know in the comments below - we're here to help you succeed!
Happy selling!
-Danny
HAQM listing products as generic and violating their own policies
Came across this listing today. I suppose rules don't apply to HAQM when it comes to listing policies. Nature Valley product listed as generic, HAQM is one of the sellers. Is this a common thing for HAQM to do, while hitting 3P sellers with violations if they do the same thing? http://www.haqm.com/dp/B0DPXVS897
Anyone else dealing with ignored safety complaints? Seller lists fake specs — this is a REAL safety issue
Hi everyone,
I’m writing this because we’ve hit a brick wall with HAQM support, and I’m wondering if anyone here has dealt with something similar — or knows what we can do.
We’ve encountered a seller who uses false information on their listings and sells a dangerous product. This kind of misrepresentation could lead to fatal consequences in real-life situations.
So, we decided to test it. Twice. Through top independent U.S. labs. The results? A complete mismatch with the advertised specifications.
We submitted multiple complaints — because this isn’t just about unfair competition, it’s about customer safety. People use this product for camping, survival, construction, etc. One failure could cost someone their life.
Here’s what we tried:
- Report a Violation (but 500 characters isn’t enough, and there’s no option to attach lab results)
- Brand Registry > Regulatory Compliance — no proper response, only copy-paste replies about unrelated issues like account health or patents
- Help chat — same outcome, no action taken
- Emails to Regulatory and Product Compliance — no replies at all
We’ve filed formal complaints with both the CPSC and FTC, including lab results and evidence of false advertising. We received confirmation from both agencies that the information has been officially recorded in their systems. We notified HAQM about this — but unfortunately, nothing has changed.
We have all the documentation ready — lab reports, screenshots, order IDs — everything. But it seems like no team at HAQM is even willing to review the evidence or respond meaningfully.
This is a dangerous precedent. If this continues, why should any of us bother following the rules? Or worse — should we start lying on our listings too just to compete? It’s shocking that HAQM allows this, and we’re extremely disappointed.
We’re not going to let this go quietly. We demand accountability.
If HAQM refuses to take this seriously, we are prepared to go
public, involve the media, and bring broader attention to how critical safety issues are being ignored. That seems to be the only thing that gets results.
If anyone here has successfully escalated a safety-related case — or dealt with a seller gaming the system — please share your experience.
Thanks in advance.
Urgent: Chinese Sellers Have Made Fake DMCA Image Copyright Complaints About Our Listings
We received 17 fake copyright infringement claims against two of our best selling ASIN's. We hold the IP to these listings including the image copyrights. The links that the sellers used to claim their own IP doesn't even work. They just created a fake website with our items to try to get our items off.
In addition to DMCA counternotices I made the following tickets:
Case ID: 17849519501
Case ID: 17849494361
Can someone please help me? This is very urgent for us and a big case of fraud and abuse that I hope HAQM will take seriously.
Prime-Exclusive Price Discount scheduling is now open for Prime Day 2025.
High-quality Prime-Exclusive Price Discounts participating in the event can benefit from increased traffic and visibility on Prime Day, including ‘Prime Day Deal’ badging in Search, in Cart, and on the Product Detail page.
Select Prime Exclusive Price Discounts may also be discoverable on a dedicated landing page for Prime Members.
To create a Prime Exclusive Price Discount, follow these steps:
- Go to Advertising, and then select Price Discounts.
- Click Create a price discount.
- Select Events from the drop-down menu and complete the form.
- Proceed to Step 2: Add products and complete the workflow.
For more information on submitting Prime-Exclusive Price Discounts, go to Price discounts and events.
Each Prime Exclusive Discount campaign is subject to a $100 flat fee for event merchandising and can contain up to 500 SKUs. You will not be charged this fee unless you generate at least one sale on a Prime Exclusive Discount SKU.
Price discounts are a great option to promote new and existing products or to sell through excess inventory on high-traffic days. Use the new bulk upload templates to add more products for customers and refine your selection as needed leading up to the event.
Prime-Exclusive Price Discount submissions close 12 hours before Prime Day ends, but you can get started today.
For key dates, inventory management tips, promotion requirements, and best practices to help you prepare for Prime Day, go to our Prime Day readiness playbook.
HAQM throwing away brand-new product for 40+k
I'm facing the following issue.
11529 pieces of my product moved to disposal. There were no notifications in the performance tap, no email, nothing. I spotted it and then checked the inventory and the ledger report.
The support is telling that the products are defective. We checked every installment before leaving production and the warehouse - twice!!!
The product has been selling since 2018, produced by our company, and is always double-checked before being packaged.
The question, actually two: how is it possible without informing, and who will pay for it?
One more question: When will you have normal (I don't need perfect or good) support that can understand the issue and doesn't copy-paste the same answers all around?
We’ve added a floor loaded option for inbound full-truckload and intermodal shipments as part of our HAQM Partnered Carrier program.
Alongside our existing palletized loading option, the floor loaded option gives you more flexibility to choose the right loading method for your products.
With this new option, you’ll put your products directly onto the HAQM trailer. You won’t need to palletize your items first or use a forklift to move them. This option also allows you to ship products that may not fit on a pallet.
To use the floor loaded option for your shipment, take the following steps:
- Go to Send to HAQM.
- Start your shipment creation and complete steps 1-3 as normal.
- In step 4, click HAQM partnered carrier.
- Click freight loading method and select floor loaded.
For more information, go to HAQM Partnered Carrier program.
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